Learn the art of saying “no” so you can build a business you love, with guest Ridge Krauss
Hosted By Mission43 and The Veteran Entrepreneur Alliance
Join us for an evening of networking and knowledge sharing! Entrepreneur Forward is designed for military members, veterans, and their spouses who own their own, or are in the launch phase, of a new business or nonprofit. These sessions are specifically tailored to provide you with the knowledge and resources you need to successfully launch and grow in Idaho’s economy.
If you want to build a business you love, you need to learn how to say “no.” In this session of Entrepreneur Forward, Ridge Krauss, owner of Ridgeline Media Marketing and former videographer for Black Rifle Coffee, discusses his experience in running an agency, experiencing burnout from and limited growth from saying “yes” to everything (just to make money) and how he navigated the difficult conversations to build a better customer base. Here’s why you need to start saying “no:”
Lack of specialization: Saying “yes” to everything makes you a jack of all trades, master of none. Clients want experts, not generalists.
Burnout is real: Without scalable systems, you may be spreading yourself too thin - long hours, high stress, and less time for what truly matters.
Diluted brand identity: A lack of focus muddles your brand. Clients may be confused about what you offer and who you serve.
Reflect on your business: Are you taking on projects that align with your vision, or just chasing the next paycheck?
Join us on August 22nd and learn to master the art of saying “no” to build a stronger, more sustainable business. Light appetizers and beverages provided!
DETAILS
Date: Thursday, August 22nd 2024
Time: 5:30 - 8:00 pm MST
Location: Idaho Outdoor Fieldhouse
RSVP below to attend. Military member, veteran, and/or spouse entrepreneurs, prior participants of the Mission43 Entrepreneur Course, and Veteran Entrepreneur Alliance network are welcome!
ABOUT THE PRESENTER
Ridge Krauss began his marketing career in 2019 as the lead content creator for Black Rifle Coffee Company. Following his tenure at Black Rifle, he expanded his skill set across California, Nevada, and Texas, ultimately establishing his video agency in Boise, Idaho, in 2021. Through perseverance and strategic growth, Ridge has developed his agency into a thriving business generating $40K per month with a 75% profit margin and a dedicated team of four. His agency specializes in scaling local service-based businesses in the Treasure Valley through innovative content marketing strategies. Ridge is committed to building his business around the lifestyle he desires, proving that professional success can coexist with personal fulfillment.
Register to Attend