Entrepreneur Forward: Brand Strategy

A Strong Brand is More Than a Logo

A brand is how your business communicates, connects, and builds trust. This Entrepreneur Forward session focuses on helping early-stage entrepreneurs make informed, strategic decisions about how their business shows up from day one.

Designed for veteran and military-spouse entrepreneurs, this session will walk through practical brand strategy fundamentals you can apply immediately. From messaging to positioning, you’ll leave with clarity on how to present your business professionally and effectively.

Submit your brand questions during registration for a chance to have them addressed during the session and live Q&A.

What You'll Learn

• How to define your brand identity and core message

• How to position your business in a competitive market

• How to identify and connect with your target audience

• How to evaluate your current brand presence

Food and refreshments will be provided.

Meet the Presenter

Molly Krogh is an Air Force veteran and Boise-based brand strategist with experience building and scaling brands across healthcare, technology, and entrepreneurship. As Director of Marketing & Communications at Viiision, she leads go-to-market strategy and messaging, helping organizations connect with diverse audiences. She also works with startups and founders to translate ideas into clear, impactful brand stories.

Molly Krogh is an Air Force veteran and Boise-based brand strategist with experience building and scaling brands across healthcare, technology, and entrepreneurship. As Director of Marketing & Communications at Viiision, she leads go-to-market strategy and messaging, helping organizations connect with diverse audiences. She also works with startups and founders to translate ideas into clear, impactful brand stories.

Molly Krogh is an Air Force veteran and Boise-based brand strategist with experience building and scaling brands across healthcare, technology, and entrepreneurship. As Director of Marketing & Communications at Viiision, she leads go-to-market strategy and messaging, helping organizations connect with diverse audiences. She also works with startups and founders to translate ideas into clear, impactful brand stories.